Using Wordpress to Build an Ecommerce Store and Generate More Revenue

While Wordpress is a popular blogging platform and can be certainly used to share photos and videos about any random aspects of life, it’s also an excellent platform for creating an ecommerce store.  Online businesses can really benefit from everything that Wordpress offers. IT doesn’t matter what the business is about, one could be selling an informational product or running an ecommerce site. Wordpress could be one of the world’s best CMS and blogging platforms that can amplify the reach and better manage day to day operations.

 

 

 

Let’s see how it helps to attract more customers:

 

Content Marketing:

Running a business is not easy, whether it’s a start up or an established one. Getting information out to the public in timely manner is still difficult. Blogging comes in handy in such situation. As we all know Wordpress is the most powerful blogging platform providing number of features and benefits for all kinds of businesses. Writing a blog or an article announcing about a coupon or a sale about the industry or offer how-to-tips for using the products can really help gain the more customers and inform the existing ones.

 

Easy Ecommerce Integration:

Wordpress as a CMS brings along robust feature set that allows the integration of equally rich tools, specially created for managing an ecommerce site. That means it in-built plugins that allows installation of shopping cart and mange the ecommerce Wordpress store with ease.

 

Integrating Social Media:

Another good thing that can be achieved with Wordpress is integrating social media seamlessly into the pages and posts on the website. This can be done, by installing a couple of plugins which would integrate the social media sharing buttons on the pages, posts, products, or anywhere else needed. For an ecommerce site, integrating social media buttons on the check out page will increase its visibility and encourage customers to share their purchases with their friends or followers. Sharing would attract more users and eventually generate more sales.

 

Number of Payment Options:

Using Wordpress can benefit the ecommerce business with multiple pre-installed payment gateways like, PayPal Express, Chronopay, Google Checkout, PayPal and Manual payment. All these options are reliable enough to provide secure online shopping experience to the customers. The multiple payment options offered by Wordpress can help get rid of discrepancies and inconsistencies.

 

Wordpress being a blogging platform has also transformed into one of the best and favorite CMS’s for developing an ecommerce store. The above mentioned benefits can be gained by using Wordpress to attract more customers and generate revenue.

Want to know about Wordpress Web Design Agency and projects in more details at http://www.heliossolutions.in/technology/wordpress-web-design-agency/

Avoid These Bad Practices to Attract Visitors to Your Website

Website design is a very common task that designers come across. Few professional designers always create stunning and attractive website designs and these website have many visitors. But for some designers this is not true. They somehow miss the “how user will like it” angle while creating designs. After all website is ultimately viewed and used by human beings and it should appeal them. We all have seen websites that are just wonderful and easy to navigate. You wish to revisit the website to see latest updates and keep on returning. On the contrary, few websites are neither easy to navigate nor attractive and you do not wish to open them again. What could be the reason for this difference?  We have discussed all the above things to arrive at a list of mistakes or bad practices to avoid while designing your own business or even personal website. 

Bad typography – using different font types, colors on a same page can be very irritating. Visitor could not find uniformity while reading content on the page and hence he loses his interest and leaves. It is very necessary to select a font that is easy to read on screen, when user can read properly and find consistency he is encouraged to go further on.  Using fancy or crazy fonts just to mark your uniqueness is simply a bad idea. People feel irritated to read such text and bright colors.  Your website is ought to contain buttons and images. Text on these graphics elements must be matching to the other plain text to maintain consistency.

No Feedback to users – With AJAX technology it is possible to update your visitor without reloading the page. You can keep connected with users by using this technique. Showing loading animations, progress bars can make the user wait for a while rather than leaving the website.

Pop-up ads– This s the very annoying feature that irritates your visitor the most. Website developers think that pop-up ads can attract more customers and increase sales on their website but this not at all true. Websites with pop-up ads have least visitors as they create disturbance in user experience. You must strictly avoid pop-up ads on your website.

Form Validations and data lose – you are tempted to get visitor information via various forms on your website. When user fills in the data and clicks on submit, some data validation error occurs and page is refreshed. This causes all the user entered data loss and user has to re-enter all info from the scratch. This is very serious problem to look at if you wish visitors to ask you something. Having field validation on the text box events is suggested so that user can correct data while entering.

Slow Website – Having heavy images, flash animation can increase your website’s loading time to some extent. in today’s fast world no one has time to wait for anything and so user might choose to leave your website if it is taking longer time to load.

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Non- responsive design- Visitor might open your website from a device of his choice. If your website breaks on smaller device screens such as smart phones, then user will certainly close it forever.

Do get in touch with us if you want to know about Website Development Specialist and projects in more details http://www.heliossolutions.in/website-development-agency/

Mobile Friendly Website for Successful Execution of SEO Strategies

Internet on mobile phones is a very common thing. People browsing for websites from their mobile phones can be seen everywhere. Looking at the growth rate, it is necessary for all organization or businesses to have a mobile friendly website. There are very few businesses who have taken up this seriously and have adopted responsive design for their websites. Many businesses do not understand the importance of having a single website for all devices. Even the popular search engine, Google has also recommended having a mobile friendly website. Lets discuss the reasons behind these recommendations in detail.

Increased Number of Mobile Users - Google actually labels the websites those are mobile friendly. When you hit search on Google from a mobile device, the result list appears with a tag that indicates whether the website is optimized for mobile view or not. Users will obviously prefer to visit a mobile optimized website and the CTR for these websites will be more than the ones which are not optimized. In this case, even if your website appears on the first page of search results, it is less likely that vast number of mobile users will click on it. To avoid this scenario, you must take initiative right now and start developing a website with mobile ready features.

Improved Mobile Ranking - From above point it is clear that mobile friendly websites are going to have higher ranking in future. So it becomes even more necessary to keep your business ahead in the competition. Here is the link for Google blog that indicates its policy about mobile friendly websites.

Mobile Revenue - When most of the users are using mobile devices for searching products and shopping online, it is really foolish to refuse for mobile friendly website. This directly means that you are losing the customer base which is browsing through mobile. Your competitors might go ahead of you and cover all the potential customers irrespective of the device from which they are shopping. But your business might get limited exposure to few number of desktop and laptop users which are shrinking day-by-day. From all three points stated above, it must have been clear to you that mobile is the big player in the online business and you must not ignore its power. Not having mobile-ready website is not an option anymore. You have to equip with all possible weapons to advertise your business and reach to each and every potential customer via a medium he prefers to use. You cannot impose restrictions for user’s medium, instead you should be present there even before the customer arrives. 

Your SEO strategy is going to be affected by the mobile users. You must reach to your mobile-browsing customers before it’s too late.

Do get in touch with us if you want to know about our Responsive Design Specialist and projects in more details http://www.heliossolutions.in/responsive-webdesign-agency/