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Why is it Critical to Increase your Website Speed?

Website speed can make or break your business! Why? Because it affects every metric that matters for your business such as conversions, page views, bounce rate and most important, user experience.

Modern website users abandon a site if it takes more than 3 seconds to load. It translates into losing your potential customer to your competitors. As your website speed increases, the trust and satisfaction of your customers as well as conversions increase automatically.
In this post, I would like to share proven tips on website speed optimization by website development specialists. Before that, let’s boost your enthusiasm by putting a quick glance on the benefits of a fast website:
  • By increasing page speed by 2.2 seconds Mozilla witnessed more than 15 percent increase in Firefox downloads, i.e., 10 million extra downloads per year.
  • Walmart gained a 2 percent increase in conversion rates on every 1 second improvement in their loading speed.
  • Almost every user associate fast load times with a pleasant experience. Hence, website speed enables you to earn the trust of your customers even before they read the content of your website.
Let’s move on to the tips now and give your website speed a boost:
Compress your page
You can collaborate with your web design and development agency for page compression. By compressing CSS, HTML and JavaScript you can reduce the size of the files. And smaller files can be sent faster which in turn reduces the time required to process a request.
Optimize your code
Firstly, you would need to analyze the website code as well as database queries in order to identify slow areas. Once they have been identified, you can fix them. Moreover, you can improve efficiency and performance of your website by employing a better algorithm. Your web development specialist will better know how to accomplish these goals.
Enable caching
When your website users send a request to server, the website pulls content from a database to make it appear on the user’s browser. This process takes time, however, by enabling caching you can fasten up the process for subsequent requests. This is because caching stores a copy of web content temporarily.
Dedicated hosting could be an optimal option
When you are using dedicated hosting for your website it means that you are the sole user on the server. As its processing power and resources are only for your website, you can rest assured of getting the best speeds possible.
Optimize your images
Images of higher quality such as TIFFs and BMPs occupy a lot of space and result in slower page load times. By choosing different file formats like JPGs you can accelerate the page load speed as they need limited processing time. You can also set fixed height and width commands for optimizing your images efficiently.
Optimize your databases
Make it a point to remove useless data from your website and keep it clutter-free. As a result, you would succeed into making your website efficient due to smaller processing cycles.
Wrapping up
Hope you can speed up your website now by utilizing the aforementioned tips. Would you like to suggest anything that I have not included here? Please let me know by leaving your comments below.

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