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Your website reflects your credibility and if you are having a substandard one, you are putting your business at high risk. Today’s tech savvy consumers search the web before making a purchase and your dull website would lose the chance to impress them and turn away potential business. Remember the saying, “You never get a second chance to make a first impression.” First impressions are mostly design related. We do not mean to undermine the value of quality content but it is a bitter fact that even the best of content embedded in poor design is rendered futile. Therefore, to establish credibility as a business, take the following steps:
Research and Analyze your Competition
Understanding what is working for your competitors’ website is very crucial in making your website highly attractive for your target audience. You need not copy your competitors’ design or style but need to bring your website to that level first by including the missing elements. Talk with your web development specialist to create a differentiation by integrating some advanced technology in your website based on the latest industry trends, and stay a step ahead of your competition by being an early adopter.
Use Analytics Data to Set KPIs
Keep constant watch on your analytics tool and analyze the data to get some useful insights. Set some key performance indicators (KPIs) to measure your success after revamping your website. Note down the existing data from the analytics tool and set goals which you would want the redesigned website to achieve. Moreover, you can even analyze the behaviour of your visitors by studying their point of exit, etc.
