Why Content is King for your Website for more Conversion?

No matter what you are selling; if it can’t create positive resonance in customers’ minds, all your efforts to promote and propagate the benefits won’t be showing its magic. Until you recognize the special string of emotions that is attached to your product, you will keep dreaming about getting an ambitious customer base. Words are a powerful weapon that boosts personal emotions and establish significant increase in engagement by means of strong imaginative power.

 

Many visitors don’t even want to know how low the price is of online merchandise as they come across many alluring advertisements and offers flashing on their screen on daily basis. Instead of spending time in promotional strategy, it is advantageous to think of building and executing effective marketing strategy that covers all about triggers, both psychological and emotional, that are responsible for prompting customers to take interest in buying actions.

The content your website reflects must necessarily focus on communicating something relevant, relatable and realistic, all presented in quite an acceptable and professional fashion. Hence, before you ever start on content strategy, it is essential to put stress on customer expectations so that you can ensure excellent user experience and greater revenue in future.

The importance of words have always been of great value and instead of investing the language in a marketing fashion, going a little far to connect with customer with personalized responses and doing customized favors and privileges would make them feel special.

Many online researches and surveys done on online marketing, conversion optimization and e-commerce business growth potential have confirmed that treating customers with influential language and elegant words can definitely increase the chances to impress upon your customers minds the quality of the products and services you offer.

Even though customers may browse the pages of your website with no intention to make a serious purchase, a powerful, engaging and emotional content can make a real big difference. This stands true and effective in all respects and in all type of interactions that happen between you and customers through chat, e-mail and even telephonic liaison.

The main benefits of using creative and imposing content are:

• Word-of-mouth marketing done by loyal customers
• Retention and loyalty increase
• More customer fascination with products
• Higher conversion and sales opportunities
• Relationship of trust and mutual dependability
• Better appreciation and consideration of products
• Active recommendation
• Long-lasting remembrance for the brand
• Better exposure and compelling product sell
• Excellent performance among competitors

 

So ensure that you have intriguing enough content on your website as that will get you the eyeballs, that will generate the interest among them. Make them feel delighted while they read. Keep it minimal, keep it simple. Develop your website in the most interesting fashion where even the placement of the content is taken care of. Talk to the Website Development Specialists, log on to www.heliossolutions.inand make amazing websites at the most affordable prices.

 

Keep tuned into our blogs for more updates that can help you grow your business.  

 

Call-to-Action: Why it's Integral part of your Business website?

Call-to-Action statement is an integral part of your business website. If you have not paid attention to this feature until now, then this is a good time to implement it, better late than never. Call-to-Action or CTA is a good tool in your hand to collect more leads from your online business and grow. With  proper CTA placed at strategic location on your page, you can collect valuable information from your visitors aka potential customers.  You can use this information later on for follow ups with these leads and invite them to visitor your website often. Let us take a detailed look at this feature and how you can implement it on your website.

What is CTA?

It is an element on your webpage that appeals page visitors to take some kind action. The action could be visiting another page, filling up contact form, or subscription form etc.  The element could be an attractive button or image or just a link with text. It should be convincing enough to the visitor to click on it and perform the requested action. There are generally two types of CTAs –

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  • First type will send your visitor to a product or offers page where he will come to know about current offers on specific product etc. Kind of promoting your special or key products

• • Second type of CTAs work on the basis of inbound marketing. These CTAs will send the user to a page where they are requested to fill up information form. Form filling can be a required step for downloading any resource or free trial for some product. Second type of CTA is more effective than the first one and many websites are using them to collect leads.

How to create effective CTA?

• • Good understanding of your business and its target audience is very much required for designing CTA for your website. Create CTA that will be directly associated with the products or services you sell from your website.  Type 1 CTA that urges users to buy the product right now is not going to work effectively. Seeing same “Buy Now” phrase can irritate your visitors and they might choose to leave your website
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• • Another point to remember is your CTA must offer some valuable prospect to your visitor. After they fill up forms, immediately acknowledge them with some offer so that they do not feel fooled and become your loyal visitor. 
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• • Always think about the fact “What solution or benefit is offered to the visitor?” If your visitor see value in your offer, they will not hesitate to share it on social media and help to promote your business.

Design hard hitting CTA –

Here are some brief tips to create a result oriented CTA
 

• • Headline must be attention seeking
• • Write down the value or solution you offer to your visitors.
• • Use Bullet, numbered list instead of long paragraph
• • Include typical action verbs like, Download Now, Register, Visit etc
• • Use contract or different color than the other design elements on the page.
• • If using images in CTA, make sure that you use high quality image.

Positioning CTA on webpage –

Front center is the most appropriate area for CTA but it is not always possible to put CTA at such place. Side bar on left or right are also good positions to place CTA. When placed above the fold CTAs perform much better. They must be visible soon after page loading finishes and catch user’s attention. You can also use pop-ups with close button directly after page loads. Interested users can fill up the form in no time and to straight to get the benefits.

Get in touch with us If you want to Freelance Wordpress Project project and for more information visit http://www.heliossolutions.in/technology/wordpress-web-design-agency/

WordPress Website Navigation Menu - Optimizing Proper Way

There are various things to be kept in mind when creating, developing and optimizing a website. Whether you use WordPress to develop your website or some other platform, you must ensure that the Navigation Menu of the website is optimized fully. There are two reasons why the menu should be optimized. The first of these reasons is to make it more friendly for the incoming visitors and secondly to optimize it for the search engines so that there is a better flow to the website.

 

 

 

No Posts: a WordPress expert should ensure that there are no posts added to the menu. Although this is usually done as a strategy under WordPress website development to promote a product or service, it can negate the effect of a SEO link made somewhere down in the post or elsewhere in the page. It is true that the ranking of the page would be affected to a certain extent but in the long run, it would prove to be beneficial to avoid posts on the Navigation Menu.

Location of the Navigation Menu: the location of the menu holds importance as it is where the visitor would first click when visiting a site. A WordPress expert should place the menu either at the left sidebar or at the top as these are the locations that are generally preferred by visitors. The menu should be simple and clear. Only the main categories should be added to avoid any confusion.

Add Categories: as mentioned, categories should be added in the Navigation Menu. A WordPress specialist should give meaning to the website or blog by adding categories as this would make the website or blog presentable as well as organized.

No Links in the menu: WordPress website development experts should take care while putting links in the menu. There should be a minimum number of links as they keep the website simple and clear. Too many links would only confuse the visitor.

Therefore, with these steps in mind, a WordPress specialist can optimize the Navigation Menu while still keeping the website clear and simple. The WordPress specialist should ensure that the purpose of developing the website is to provide information about the products and services offered and this purpose should not be hampered due to miniscule errors.

Get in touch with us If you want to Outsource Wordpress Development Project project and for more information visit http://www.heliossolutions.in/technology/wordpress-web-design-agency/

Steps to Certainly Follow for Create Successful Mobile App

Workers as well as consumers are constantly using mobile phones, smartphones or tabs. In such situation, having a mobile app for your business is no more new thing. Having customer centric apps as well as apps those are useful for employees are the current trend. When a business owner chooses to create mobile app for either customer or employee he must allocate sufficient time for the design and development process. Few developers offer to create apps in short times but this could be dangerous.

Apps developed in rush can fail to fulfill their purpose because they might not give time for feedback or functional specification. Here are some tips to create matured, fully functional mobile apps that serve its -function and become an aid for the management.

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1. Develop roadmap – Having an app just for its sake is not going to show you results. You must give serious thought before your handover the development work to some app development company. For starting, you can create a roadmap for your app. Clearly define its functions and exclusions. Include steps and what is expected at which step. At this point you can also create a timeline for your app life cycle process.
2. Compare development options – when your roadmap is ready, the next step is to select the development process. You can either hire a full time mobile app developer or outsource the app development to the experienced IT Company. Both options have their benefits. In house developer can show you the progress every now and then and you can suggest your updates. You can control the process in your own way.
3. Give responsibility to one person – Now it’s time to create a single point of contact for the app development. A person with technical knowledge and authority in the niche is ideal for this position. For example, if app is being developed for marketing section then a person from marketing department should be chosen. This person keeps track of the development process and takes suggestions from management for various changes required.
4. Create pilot project if possible – If your timeline permits create a pilot project and test it from the end user’s angle. This is going to be helpful when you start actual work. Developers will get proper feedback for the navigational as well as user experience with the pilot testing phase.

Following all the above steps will surely minimize the chances of mobile app failure and your app will see great success.

If you really interested to get more tips and techniques for mobile apps development and optimization, do get in touch with us. We are a prominent Mobile App Development Company in India offering world top notch Hybrid Mobile Apps Development Services throughout the globe.

Security Issues to Take Care Of For a Mobile App

Thousands of recent apps hit the market every week. At a similar time, thousands of hackers work flat out to faucet into these apps to undertake to phish for user data or implant malware. Which means app developers got to be argus-eyed regarding security to guard users. As an application developer, you would like to understand the way to avoid following security problems most generally touching users nowadays.

 

 

 

Trusting constitutional Platform Security

You can select from myriad app development platforms, however none are proof against security problems. For the longest time, Apple's iOS platform has been thought of the foremost secure as a result of all apps bear a screening method before being approved for users. Sadly, this doesn’t guarantee all of Apple's apps are secure, as a result of the screening method can’t account for each computer virus or person vying to interrupt through.

 

Android takes a distinct approach to security by approving all new apps and lease users arranged the great ones from the dangerous ones with reviews. Each systems have their flaws, and it shows you cannot trust any app platform to guard its users entirely. There are simply too several variables for app platforms to think about.

 

Using Code from different Developers

 

It takes plenty of your time to develop an application from the bottom up, however there is not any have to be compelled to do therefore once such a lot free code exists to make on. Some hackers produce code within the hopes that app developers choose it up to use in their apps. This provides hackers access to any data they require when the applications unharnessed.

 

It is not wrong to be building upon the ideas of others; however you've got to try to your analysis. Ensure that if you employ coding from any third-party supply, you'll be able to trust it is not aiming to cause security problems. Browse the code line by line to appear for phishing scams and solely use verified and trustworthy sources for code.

 

Caching Vulnerabilities should have planning for data

 

Mobile devices are basically totally different from normal desktops and laptops in this they store short data as long as potential (caching) to extend speed. This makes mobile devices a lot of vulnerable to security breaches as a result of hackers will access cached data simply. To avoid the matter, you'll be able to need a secret to use an application. Of course, app users usually realize passwords into very convenient, which may hurt the recognition of your app. you'll be able to strive another answer to the available data caching availabilities by the way of programming the cache to mechanically be wiped whenever mobile device reboots.

 

Going through security testing

 

Being an app developer, you’re the one single line of defense. If you don’t guarantee your app has to be secure, or else you place all your app users’ data in danger. Which means you must never rush to unharness an application before you've got properly tested it. Check each recess for security problems, together with the camera, GPS, sensors, and even the platform itself. No app is safe from the attacks of viruses and malware.

 

During testing, you should not permit users to visualize crash and right logs. These are the usual weak points that hackers explore for app vulnerabilities. As app developer, you’ll be able to disable the NSLog statements on iOS. This action will increase the speed of the app, too, that your users can appreciate. The humanoid right log is often cleared once a tool is rebooted; however an app is vulnerable till that happens.

 

Do get in touch with us if you want to know about Mobile Application Specialist and projects in more details http://www.heliossolutions.in/mobile-application-development/

Need for Development of Mobile App Strategy for Business

Customers of these days demand everything at their fingertips. If businesses don't offer such services, they'll undoubtedly see a steep decline within the range of shoppers. Well, robot and iPhone apps development has seen an exponential rise within the past few years. Mobile apps became a catalyst that reinforces business growth. Mobile apps development may be a booming field and businesses got to catch up to beat the competition.

These are the ways within which you can Outsource Mobile App Development and can facilitate businesses growth:

Bring in new customers

A very necessary side for any productive business is transfer in new customers. Mobiles these days have a really wide reach. Advertising on smartphones and causation push notifications to users might be a good thanks to usher in new customers for your business. it is a 2 approach strategy. With deals and offers, you'll be able to make sure that your existing customers keep loyal, and you'll be able to conjointly attract new customers.

Stats show that transportable usage is quite all alternative electronic gadgets place together! this can be enough reason to venture into the mobile area and acquire a good business app which will assist you work higher and serve your customers higher.

Customer Service

Businesses will greatly enjoy mobile apps specially Enterprise Mobile App Development so as to supply wonderful client service. Customers of these days wish everything at the ideas of their fingers. If your business provides them with prepared info via apps and conjointly provides them with ways that to instantly decision or contact you via their smartphones, you have got undoubtedly taken your client service to successive level. With higher client service, you have got undoubtedly improved your client loyalty!

Mobile apps are a revenue chance

Some apps are designed to be revenue drivers. They type a separate channel for sales for several businesses. Commerce apps as an example might be either fully on-line, or AN extension of a brick and mortar store. With alternative businesses, you'll be able to use mobile apps as an extra suggests that to succeed in your customers anyplace anytime and improve your sales. Some apps also can facilitate doctors, lawyers and alternative service suppliers schedule appointments and even settle for payments! You can easily outsource mobile app development and get it done.

Well, the additional you're thinking that of it, the additional helpful mobile apps appear to be. Mobile application development is a way to require your business to new heights of success!

Using Wordpress to Build an Ecommerce Store and Generate More Revenue

While Wordpress is a popular blogging platform and can be certainly used to share photos and videos about any random aspects of life, it’s also an excellent platform for creating an ecommerce store.  Online businesses can really benefit from everything that Wordpress offers. IT doesn’t matter what the business is about, one could be selling an informational product or running an ecommerce site. Wordpress could be one of the world’s best CMS and blogging platforms that can amplify the reach and better manage day to day operations.

 

 

 

Let’s see how it helps to attract more customers:

 

Content Marketing:

Running a business is not easy, whether it’s a start up or an established one. Getting information out to the public in timely manner is still difficult. Blogging comes in handy in such situation. As we all know Wordpress is the most powerful blogging platform providing number of features and benefits for all kinds of businesses. Writing a blog or an article announcing about a coupon or a sale about the industry or offer how-to-tips for using the products can really help gain the more customers and inform the existing ones.

 

Easy Ecommerce Integration:

Wordpress as a CMS brings along robust feature set that allows the integration of equally rich tools, specially created for managing an ecommerce site. That means it in-built plugins that allows installation of shopping cart and mange the ecommerce Wordpress store with ease.

 

Integrating Social Media:

Another good thing that can be achieved with Wordpress is integrating social media seamlessly into the pages and posts on the website. This can be done, by installing a couple of plugins which would integrate the social media sharing buttons on the pages, posts, products, or anywhere else needed. For an ecommerce site, integrating social media buttons on the check out page will increase its visibility and encourage customers to share their purchases with their friends or followers. Sharing would attract more users and eventually generate more sales.

 

Number of Payment Options:

Using Wordpress can benefit the ecommerce business with multiple pre-installed payment gateways like, PayPal Express, Chronopay, Google Checkout, PayPal and Manual payment. All these options are reliable enough to provide secure online shopping experience to the customers. The multiple payment options offered by Wordpress can help get rid of discrepancies and inconsistencies.

 

Wordpress being a blogging platform has also transformed into one of the best and favorite CMS’s for developing an ecommerce store. The above mentioned benefits can be gained by using Wordpress to attract more customers and generate revenue.

Want to know about Wordpress Web Design Agency and projects in more details at http://www.heliossolutions.in/technology/wordpress-web-design-agency/