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The Prime Factor in Responsive Design – Mobile-First Approach

Mobile-first is an approach considered by a lot of businesses right now. It basically means, designing an online experience for mobile before designing it for the desktop. Today, since more and more people are using mobile devices for their daily needs, it has become a must to have a mobile friendly website. Mobile first requires a new approach to planning, UX design, and development that puts mobile devices at the forefront of both strategy and implementation.

One size fits all:

The framework consists of a combination of flexible grids, flexible layouts, images and intelligent use of CSS media queries. As the user switches from one device to another, the website designed with mobile-first approach automatically adapts itself to accommodate for resolution, image size and scripting abilities. This mitigates the need to resize, zoom in and zoom out in order to view the website on the new device.

Some of the advantages of mobile-first approach:

  -     Single code, built once, and accessible on various devices
  -     Improves SEO – a single version of a website improves page ranking
  -     Due to single link, it reduces maintenance cost and effort
  -     Provides control and flexibility

Having a responsive website is far more effective than creating a totally separate site just for mobile, and also the long-term benefits are huge, as it works on every new device introduced.
However, each website project will have its own unique considerations for mobile, but the following will affect every project:

Screen sizes:

Small mobile-sized screens have less space to build for content than desktop. A website with a rich graphical layout that looks great on a desktop but quickly becomes illegible and difficult to use, when scaled down to use it on a small screen

Touch screens are different from a mouse:

One will need easy to press buttons to make a website effective for touch screens, as the size of the mouse cursor is tinier than that of a finger using a touch interface. Many mobile devices use virtual keyboard, this however, takes up half of the already small-screen. Hence, it is important to consider something as simple as a log-in form containing two fields, (email and password) and a login button.

Ultimately the mobile-first approach aims to give all the users a consistent experience across multiple platforms and the benefits are in-store for everyone.

Do get in touch with us if you want to know about our Responsive Design Specialist and projects in more details

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